Now enrolling · 2026 Edition

Build a lead gen agency with AI as your whole team.

The complete system to pick a niche, land clients and deliver their leads, on your own. Start it on the side. Scale it to replace your income.

Overview · VSL
700+ students trained·Agency founders since 2016·Lifetime access
HVACMed SpasRoofingDentistsLandscapingHome ServicesMoving CompaniesAuto BodyInsurancePool BuildersHVACMed SpasRoofingDentistsLandscapingHome ServicesMoving CompaniesAuto BodyInsurancePool Builders
7-Figure

Agency built by the instructors

0

Running lead gen

0

Step-by-step lessons

2 Weeks

To your first client trial

The problem

Most people start an agency backwards.

01

They sell services nobody can measure

"Brand awareness" and "engagement" don't pay invoices. Clients churn the moment money gets tight.

02

They chase "any client" instead of one niche

Every new client is a new puzzle. No repeatable offer, no case studies, no referrals.

03

They build a job, not an asset

Hourly work, endless revisions, and an income that stops the day you do.

The model

What is a Lead Generation Agency?

You run simple ads and funnels for local service businesses: roofers, dentists, HVAC companies. They get booked appointments. You get paid monthly.

No vague deliverables. Just one thing every business owner understands: measurable leads that turn into revenue.

  • Recurring monthly retainers
  • One niche, one repeatable offer
  • Results clients can count
1
Ad
Meta & Google
2
Opt-in Page
Capture the lead
3
Follow-up
Speed-to-lead AI
→ Booked appointment
Pick your model

Not all agencies are built the same.

Recommended
Lead Gen Agency (this)
Generic SMMA
AI Automation Agency
Freelancing
What you sellBooked leads for local businessesPosts, followers, 'brand awareness'Custom builds and chatbotsYour hours
How clients judge youLeads and revenue they can countLikes and vibesWhether the build worksDeliverables
RevenueMonthly retainers that stackRetainers that churn fastMostly one-off projectsInvoice by invoice
Repeatable offerSame funnel, same niche, every clientEvery client is differentEvery build is customEvery gig is custom
Run it solo with AIYes, built for itHardTechnical skills requiredCapped by your time
Starting costA few hundred a month in softwareSimilarSimilar plus dev toolsLow
Your AI team

You run the agency. They do the work.

Inside the course you get the Claude Skills Library: ready-made AI teammates for every stage of the agency. You make the calls and talk to clients. They handle the production.

You
Founder and CEO
AI

The Strategist

Builds your business profile, niche shortlist and positioning.

Replaces: a business coach

AI

The Brand Designer

Agency names, logo concepts and a one-page brand kit.

Replaces: a designer

AI

The Web Builder

Your one-page agency site, ready to launch.

Replaces: a web developer

AI

The Researcher

Reverse-engineers competing agencies in your niche into a swipe file.

Replaces: a market analyst

AI

The Prospector

Builds lead lists and writes outreach that gets replies.

Replaces: an SDR

AI

The Proposal Writer

Discovery call prep and one-page proposals with the client's ROI math.

Replaces: a sales assistant

AI

The Campaign Builder

Ad copy, opt-in pages and follow-up sequences for every client.

Replaces: a copywriter and funnel builder

AI

The Account Manager

Weekly client reports and update emails.

Replaces: an account manager

Powered by Claude. Works with the tools in the course.

The math

How many clients do you actually need?

Monthly recurring revenue
$8,000
Annual run rate
$96,000
  • Clients pay their own ad spend on their own card.
  • Software runs a few hundred dollars a month.
  • Most students build it on the side first.

Illustration only, not a promise of earnings. Your results depend on your effort, niche and market.

The system

8 modules. 2 bonuses. One path.

0
Module 0

Start Here

Welcome, how the program works, and exactly what to do in your first 7 days.

  • Welcome and how this program works
  • Your first 7 days
1
Module 1

Your Unfair Advantage

The model, the math and the mindset behind an agency that actually scales.

  • The LGA model, explained in 10 minutes
  • Why businesses will line up to pay you
  • The math of your escape number
  • Building an asset, not a job
2
Module 2

Pick Your Niche

Two niche finalists and a written ideal client, finished in under a week.

  • Niches, explained
  • The adjacency map
  • The LGA Niche Filter
  • Your ideal client (and ideal trial client)
  • Restricted and regulated niches
3
Module 3

Set Up Your Business

Your AI co-founder, name, domain, entity, banking and website. Lean path or full weekend.

  • Your AI co-founder
  • Name, domain and logo
  • Entity, banking and getting paid
  • Funnel hack
  • Your digital front door
4
Module 4

The Fast Path to Cash

The Godfather offer and the two-week trial. Land your first trial client and turn it into a case study.

  • The Godfather offer
  • Inside the two-week trial
  • Pricing and the money conversation
  • Run the trial week
  • Build the case study
5
Module 5

Land Your First Paying Clients

The 2-1-1 pipeline, outreach, the discovery call, the proposal and onboarding.

  • The 2-1-1 pipeline
  • Outreach that opens doors
  • The discovery call
  • The proposal and review call
  • Sign, invoice, onboard
6
Module 6

The Machine

Build and run the 3-step funnel for your clients.

  • The machine, end to end
  • GoHighLevel setup (the snapshot method)
  • Google Ads
  • Meta Ads
  • The opt-in page
  • Speed-to-lead follow-up
  • Read the numbers, run the week
7
Module 7

Stack, Keep, Repeat

Retention, referrals, your own lead flow, and stacking to your escape number.

  • Keeping clients is the business
  • The retention system
  • Testimonials, reviews and referrals
  • Turn on your own lead flow
8
Module 8

The Escape

Hire, delegate and replace your income with an agency that runs.

  • First hires
  • SOPs and delegation
  • Scaling beyond one niche
GHL
Bonus GHL

Bonus: GoHighLevel, Your Agency OS

Your own CRM, client accounts, funnels and reporting, set up step by step.

  • Account and structure
  • Your sales pipeline
  • Contracts, invoices and payments
  • Spin up a client
  • Reporting and the client login
AI
Bonus AI

AI Toolkit: The Claude Skills Library

Ready-made Claude skills for every stage: find clients, sell, deliver, content and ops.

  • Foundation skills
  • Find clients
  • Offer and sell
  • Deliver
  • Content and internal ops
The plan

Your first 30 days.

  1. 1
    Day 1

    Start here

    Watch the roadmap and set your escape number.

  2. 2
    Days 2 to 7

    Pick your niche

    Run the Niche Filter and land on two finalists.

  3. 3
    Days 8 to 10

    Set up the business

    Name, domain, entity and site, with your AI team doing the heavy lifting.

  4. 4
    Days 11 to 14

    Start conversations

    Build your pipeline and book your first calls.

  5. 5
    Days 15 to 30

    Run your first trial

    Land a two-week trial client and turn it into a case study.

That is the plan the course walks you through. Your pace is up to you.

Inside the member area

Built to be easy to follow.

members.theonepersonagency.com

4.2 Inside the two-week trial

Companion guide
02
MODULE 02
Pick Your Niche
Two finalists in under a week
04
MODULE 04
The Fast Path to Cash
The Godfather offer and the trial
06
MODULE 06
The Machine
The 3-step client funnel
AI
AI TOOLKIT
The Claude Skills Library
Your AI team for every stage
What's inside

Everything you need. Nothing you don't.

50+ video lessons

Step-by-step training across 8 modules plus 2 bonus modules.

GoHighLevel Agency OS

Full module plus done-for-you snapshots you can install in minutes.

Claude AI Skills Library

Prompts and workflows for every stage of the agency.

Proposal deck + contracts

Plug-and-play templates to close and protect deals.

Two-week trial playbook

The exact process to land and convert your first client.

Companion guides

A written guide for every single lesson.

Lifetime updates

Every future version of The One Person Agency, included.

Results

Real students. Real clients.

Many of these students came through our earlier program, The SMMA Blueprint, which taught the same core: one niche, one offer, measurable results.

Hear it from our students

Johnny
Quit his 9 to 5 in 30 days and scaled to six figures
Nick
$100K agency in six weeks, left his 9 to 5 for good
Roy
Three clients in 30 days with zero experience
Whitney
First client in a few weeks as a stay at home mom
Frankie
Closed his first client in a few weeks and quit his 9 to 5
Ashlyn
First client in less than 30 days

From the student community

Is this for you?

Built for operators, not dreamers.

This is for you if…

  • You want a real business with recurring revenue
  • You can commit 5 to 10 focused hours per week
  • You're willing to pick one niche and go deep
  • You want a proven path instead of guessing

This is not for you if…

  • You're looking for a get-rich-quick scheme
  • You won't talk to business owners
  • You want results without doing the work
  • You're hoping to skip the fundamentals
A note from David

We built this the hard way so you don't have to.

In November 2016, Derek and I were both in six-figure sales jobs and both burnt out. I called him to say I was thinking about starting a business. He said he was thinking the same thing.

We started an agency on the side. Our first client was a screen printer in Detroit. Two calls, $2,750 a month. By June 1, 2017, the agency out-earned my salary and I quit. Most peaceful day of my life.

Then we made every mistake. We tried to be a one-stop shop and stalled around $50K a month. What fixed it was getting simple: one deliverable, leads, and one three-step funnel, repeated. Our retainers went from $2,750 to $12K to $15K a month and the agency grew to seven figures.

Simple scales. Complicated doesn't.

Here is what changed recently. The production work that used to need a team, copy, pages, proposals, reports, AI now does in minutes. What it can't do is pick the niche, build the trust and have the sales conversation. That part is you. So for the first time, one person can run the whole thing.

That's what this course is. The exact system, rebuilt for one person with AI as the team.

David Schlais, co-founder

Your instructors

Built by operators who've done it.

David Schlais

David Schlais

Sales & Systems

Co-founder. Left a $150K corporate sales job in 2017 after a decade selling into cybersecurity. Has run outbound and demand generation for B2B companies ever since and teaches the sales and systems side of the agency.

Derek DeMike

Derek DeMike

Fulfillment & Coaching

Co-founder. Built and sold local-business lead gen from day one, from Facebook group outreach to two-week trials. Runs the fulfillment and client-delivery side and coaches students live every week.

Enroll today

Here's everything you get

  • The One Person Agency course: 59 lessons across 8 modules$1,997
  • Claude Skills Library: your AI team$997
  • GoHighLevel Agency OS module + snapshots$497
  • Two-week trial playbook$297
  • Proposal deck + contract templates$297
  • Companion guide for every lesson$197
  • Lifetime updatesIncluded
Total value$4,282

The One Person Agency

Today:$997

one-time · lifetime access

  • 59 lessons across 8 modules
  • Claude Skills Library: your AI team
  • GoHighLevel Agency OS module + snapshots
  • Two-week trial playbook
  • Proposal deck + contract templates
  • Companion guide for every lesson
  • Lifetime updates
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FAQ

Questions, answered.

Your agency starts today.

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Earnings disclaimer: Results shown or mentioned are not typical and are not a guarantee of future results. Your results depend on your effort, experience, market, and many other factors. We make no guarantee that you will earn any money using the techniques and ideas in this program. Nothing on this page is legal, tax, or financial advice.

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